The Internet Foundation in Sweden (Internetstiftelsen i Sverige, IIS), an independent public-service organisation, has published its annual report about how Swedes use the internet. Almost all Swedes, 98%, have internet access at home, and nine out of ten have a smartphone. One in four children aged between 0 and 12 months, were using the internet. Looking at videos is on top of the list for this age group, so it’s reasonable to believe that the tablet has replaced the TV.
The overall total who have access to the internet at home has increased, especially among the eldest, who are now catching up with the rest of the population. Those who have access to the internet in their homes however, do not necessarily use it. Although access to the internet in the home has increased from 95 to 98%, the report found that up to 1.1 million Swedes never or rarely use the internet, which could be a major problem as it's increasingly important to participate in society digitally.
For the first time, more than half of people say that they pay for movies online and just as many say they pay for music, according to the report. Netflix and on-demand play channels are growing at the expense of offline TV.
The report also shows, amongst other things, that the activity on Facebook is decreasing and that 100% of those under the age of 26 watch YouTube. Almost everyone who is home with children shops online, and almost all students Google.
Click here to download the full report (in Swedish). A summary of the report in English can be downloaded here.