The Case for Investing in Europe 2016 report (PDF) is an outstanding advocacy tool that tells a positive story.
Briefly, the report:
- Illustrates why AmCham member companies throughout Europe remain committed to and invested in Europe;
- Reminds policymakers of the significant contributions American businesses make to the European economy (to ensure an investment friendly climate is maintained); and
- Makes the case in the U.S. that Europe is a good investment destination for businesses.
The report concludes that the case for investing in Europe remains as compelling today as it has been for the past half century. European countries feature prominently at the top of the list of most business-friendly nations and competitive economies. Sweden in particular fared well in the report:
- In the 2016 Ease of Doing Business rankings, 14 European economies ranked among the top 25 most business-friendly countries. Denmark ranked 3rd overall, followed by the United Kingdom (6th), Sweden (8th), Norway (9th), Finland (10th), Germany (15th), Estonia (16th), Ireland (17th), Iceland (19th), Lithuania (20th), Austria (21st), Latvia (22nd), Portugal (23rd), and Poland (25th).
- Finally, Europe is no slouch when it comes to innovation and knowledge-based activities. Based on the Innovation Union Scoreboard for 2015, Denmark, Finland, Germany and Sweden rank as innovation leaders in Europe.
- According to the 2015 data, the performance of Sweden ranked Number One in the survey, followed by Denmark, and Finland, and Germany. These are the most innovative states in the EU, performing well above that of the EU 28 average. Hence this group was dubbed “innovation leaders.”
The transatlantic economy enjoys unparalleled integration and the report emphasizes that this partnership is crucial to the success of both the European and American economies. With the on-going negotiations for the Transatlantic Trade and Investment Partnership, there is no better time to highlight the value of Europe as a place for American business to invest.
The report was released at the European Business Summit (EBS) in Brussels on 1-2 June and distributed widely during the Opening Plenary. One of the first copies was delivered to Jyrki Katainen, European Commission Vice-President for Jobs, Growth, Investment and Competitiveness. If you recall, the Vice-President was very supportive of the 2015 report, even recording a video where he discussed the main findings which was shown at the launch of the report in June 2015. In addition to distributing the electronic version via newsletters, websites, and social media channels, hard copies were also distributed to a number of stakeholders in Brussels and Europe.