Networking and marketing in the digital age are skills that businesses around the globe are constantly becoming more reliant on today. On September 22 at the Hard Rock Cafe in Stockholm, more than 50 AmCham Sweden members and guests received tips on how to incorporate social media tools into their daily routines to achieve their personal marketing goals and those of the companies they work for.
Mary Rose Hoja, Founder of Hoja Consulting, and Lisa Gunnarsson, Head of LinkedIn Nordics, presented ways to harness the potential of powerful communication tools. Since its launch in 2003, LinkedIn has grown from about 20 sign-ups a day, to become the way more than 380 million business professionals represent themselves, and the products and services they promote.
Mary Rose, who has been featured in TED and Science, trains business professionals in effective ways of connecting and networking both socially as well as on a corporate level - both online and off. The advice she offered those in attendance at the Business Rocks Breakfast Session was practical and inspirational.
As the Head of LinkedIn Nordics, Lisa provided insights on how LinkedIn has evolved over time to become the most powerful online business marketing channel today. She also shared how the company continues to stay ahead of the curve in a constantly growing marketing environment in order to keep its users on the forefront of business and technology.