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3 Jakobs torg
Stockholm, Stockholms län, 11152

AmCham Sweden is the voice of American business in Sweden. We are champions of US - Swedish trade and investment and US commercial interests in Sweden and give members a networking platform, critical business information, and an amplified voice.

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Get ready to get rid of your ”svengelska” and undergo a total media makeover at our two day full- immersion course in presentation and media training in English. The Local and Crimson Clarke have teamed up to give you the tools you need to wow an international audience and tell your corporate story to even the most skeptical journalists in the US and the UK.

This unique course is designed for senior Swedish-speaking communications managers and corporate leaders who regularly interact with international media and other stakeholders and thus need to be confident in their English-language storytelling and messaging abilities.

This intensive and interactive bootcamp is being held at the beautiful country estate of Thoresta Herrgård outside Stockholm. During two full days, we will help you shed your nervousness when speaking English on camera, master the art of pitching to the global media, and better navigate the media landscape outside Sweden.


This year's Total Media Makeover Bootcamp is being led by three native English speaking instructors, all of whom are fully fluent in Swedish as well.

James Savage is co-founder and Managing Editor of the Local, where he leads the company’s Europe- wide team of journalists. A UK-trained journalist and graduate of the London School of Economics, James has appeared on media including the BBC, CNN, Sky News, and CBC as a commentator on Swedish and European affairs.

David Landes is Head of Commercial Content at The Local where he advises clients on how to create and frame messages for an international audience. A US-trained journalist, David served previously as editor of The Local Sweden and has made broadcast appearances on the BBC, al-Jazeera, NPR, CBS, France24, and Sky News.

Elizabeth Walentin is CEO of the Stockholm-based PR firm Crimson Clarke. As a presentation and media trainer, she has led courses and workshops for top management at many of Sweden’s largest companies. A native of the US, she appears frequently on SVT and SR as an expert on American politics.


DATE: June 7th from 9AM through June 8th at 4PM
COST: 19 600 SEK plus VAT, including the two day interactive bootcamp, luxurious accommtions and gourmet meals at a peaceful countryside retreat.
LOCATION: Thoresta Herrgård, just 30 minutes from Stockholm in Bro.
RSVP: Contact Elizabeth Walentin at Crimson Clarke (

Last day to register is April 22, 2016

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