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AmCham Sweden is the voice of American business in Sweden. We are champions of US - Swedish trade and investment and US commercial interests in Sweden and give members a networking platform, critical business information, and an amplified voice.

Good Sweden, Bad Sweden


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Good Sweden, Bad Sweden

Good Sweden, Bad Sweden

Welcome to Sweden, where Christmas lights are banned, children are forced to wear orange uniforms to school and joggers need a police escort. 

Wait, What?!

At a time when truth and lies are merging, Sweden has become the favourite target of anti-progressive politicians and media around the world. But their new mythology about the country is in stark contrast to the Sweden you know.

AmCham Sweden and United Spaces invite you to an entertaining and inspiring discussion with Paul Rapacioli, who will explain why Sweden is in the spotlight, why the new narrative is so compelling - and where you fit in. 

Paul Rapacioli is the founder of the international news network The Local and author of the book Good Sweden, Bad Sweden. He moved to Sweden from the UK in 2003.

Register Here

Date: Wednesday, June 5, 2019

Time: 11:30 - 12:00    Registration & Lunch
            12:00 - 12:45    Presentation by Paul Rapacioli
            12:45 - 13:00    Q & A
Venue: Inspire Conference Room, United Spaces, Plan 2
Waterfront Building, Klarabergsviadukten 63, Stockholm

Please Note: No-Show Fee of SEK 400 if a cancellation notice is not provided at least 24 hours in advance.

'Good Sweden Bad Sweden'
 explores the mechanisms of twisted facts, viral content and the immense power of bad news. It shows how the country's image is being used as a weapon in a global clash of values in a world where truth and falsehood are merging.

In the book, Rapacioli writes that Sweden serves as a country-sized Rorschach test – it is a mirror in which people's own biases are reflected. Sweden's progressive values make it the perfect symbol in this battle, caught in the crossfire.

"When the march of progressivism seemed inexorable, Sweden was happy to play poster child and humbly let uninformed outsiders label the place a social paradise," he writes. "Now that the spread of progressive values around the world is facing its stiffest test in decades, Sweden finds itself on the front line."

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