It took Jeff Bezos, more than 20 years before he was able to turn a profit with Amazon. So how did he manage to continuously persuade investors, customers, employees and the media to believe in him and his company? Not to mention Elon Musk, whos company Tesla is worth far more than competing automobile manufacturers many times it's size?
Well, according to Curtis Lefrandt, Curtis Lefrandt, Harvard Business Review Press co-author of Innovation Capital: How to Compete and Win Like the World’s Most Innovative Leaders, they both have what he calls “Innovation Capital”. The book features case studies with the superstars who made the list of the top 25 people in the world with the most innovation capital - including Jeff Bezos, Elon Musk, Mark Zuckerberg, and Indra Nooyi.
Like political capital, in order to get the buy-in you need, you have to have both Human, Social and Reputation Capital. Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them.
At our November event, Curtis will be sharing what he’s learned in a workshop designed to determine how people compete for, and obtain, resources to launch new ideas, including:
How you can build a personal reputation for innovation
What techniques you can use to amplify your innovation capital
How you can garner attention for your ideas and projects and persuade audiences to support them
What it means to provide visionary leadership and how you can achieve it
Format: An interactive workshop with a keynote and group exercises, book signing & networking.
(If you are an AmCham Patron Member and you have not received your invitation or have misplaced it, please contact us at firstname.lastname@example.org.)
Tickets: Free for Patron members
SEK 500+VAT for Associate & Entrepreneur members
SEK 2.500+VAT for non-members
First 50 registrants will receive a copy of the book.
Cancellation must be received no later than 24 hours in advance to avoid a no-show fee of SEK 500 (+VAT) for AmCham members, and SEK 800 (+VAT) for non-members.