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3 Jakobs torg
Stockholm, Stockholms län, 11152

AmCham Sweden is the voice of American business in Sweden. We are champions of US - Swedish trade and investment and US commercial interests in Sweden and give members a networking platform, critical business information, and an amplified voice.


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How U.S. Business is Rallying Around the LGBT Community

  • Hard Rock Café Sveavägen 75 Stockholm, Stockholms län Sweden (map)

Business Rocks Breakfast Sessions
How U.S. Business is Rallying Around the LGBT Community

Today, the value of the Lesbian, Gay, Bisexual, and Transgender (LGBT) market in the United States is estimated to reach the $1 trillion mark annually. In Sweden, this market is valued at over SEK 170 billion annually, and German LGBT people spend up €30 billion a year on travel alone.

Despite the inherent strength in diversity, and great market potential for businesses and employers, recent legislation in a number of American states is having an adverse economic impact as companies, entertainers and individuals are speaking out against discriminatory measures.

How can businesses increase their LGBT market share? What are Swedish companies doing to successfully compete in the LGBT market? And what positive measures can be taken by others to attract business and talent in today´s global business environment?

Tobias Holfelt from MB Market Makers, an international LGBT marketing and training company, will explain the basics of the LGBT market, as well as its value in Sweden and overseas. Tobias will also provide insights on how you can increase sales and become a more attractive employer.

Maria Larsson Bovin, Key Account Manager at the Royal Swedish Opera, will also share her views on how they have succeeded in becoming an attractive venue within the LGBT market.

Tobias Holfelt
CEO, MB Market Makers

Tobias Holfelt has been working with LGBT issues for 15 years, and for the past nine years has been running MB Market Makers. His company specializes in LGBT marketing and communication across the world, as well as LGBT training, workplace inclusion programs and corporate culture. 


Maria Larsson Bovin
Key Account Manager, Royal Swedish Opera

Maria Larsson Bovin is Key Account Manager at the Royal Swedish Opera and is project manager for marketing and sales towards national and international travelers and the LGBT segment. Maria will be talking about why this segment is important to the Royal Swedish Opera and the efforts they have undertaken in this area.


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