On the morning of October 27, more than two dozen AmCham Sweden members gathered at Hard Rock Cafe in Stockholm to learn how businesses specializing in providing legal services, public relations and other professional fields are assisting organizations at a substantially reduced rate or for no payment.
Sofia Myrevik, Partner at Prime, the internationally awarded Stockholm-based public relations agency, and Henrik Fieber, Partner at the Stockholm office of the Roschier law firm, presented cases they have personally been engaged in. The two speakers also provided reasons why and how Pro Bono activities are beneficial for companies and the Swedish society.
Sofia and Henrik described how the Pro Bono efforts their firms are engaged in provide value for recruiting and retaining talent within their own organizations. Young professionals who are just entering the workforce frequently ask how they can contribute to the socially responsible activities that Prime and Roschier are working on.
Sofia explained how Prime’s work for ECPAT Sweden, the non-profit organization fighting sexual abuse and trafficking of children, is contributing to awareness and highlighting areas of need in Sweden and the world today. Henrik described how Roschier's involvement in Reach for Change, a non-profit organization that advocates and builds public awareness for social entrepreneurship as a primary tool in realizing the UN Convention on the Rights of the Child. "We believe that one voice makes a difference and that everyone has the potential to create change," Henrik said citing the mission of Reach for Change. "We also believe that children’s rights should be universally respected, and that social entrepreneurship has the power to create lasting, systematic change for children."