A decade ago, the term "Pro Bono" was not part of the business vocabulary for many commercial enterprises in Sweden. Charitable organizations and non-profit businesses were able to operate using funds from donations and those provided by the Swedish government.
What a difference a decade makes.
AmCham Sweden invites you to hear from Sofia Myrevik, Partner at Prime, and Henrik Fieber, Partner at Roschier in Stockholm as they describe the viewpoints from two leading firms in Sweden - about the growing need and importance of Pro Bono work for businesses and professional services – and how to balance the way you communicate it.
Sofia will share Prime’s view on the growing importance of Pro Bono work among businesses in general. This includes an example of an internationally award winning campaign created for ECPAT Sweden that was launched in the run-up of the 2014 Swedish elections.
Henrik will provide details of how Roschier has developed a structure for providing Pro Bono work that includes Reach for Change and other organizations in need of legal services.
As a partner and key account manager at Prime, the international awarded and Stockholm-based PR consultancy firm, Sofia has more than 15 years of experience representing a range of clients and brands in Sweden and globally. In her most recent role as Head of Agency at Prime, Sofia has been working with the firm's talent offering including recruitment, talent attraction and career development. Sofia is also leading Prime’s work for ECPAT Sweden, the non-profit organization that fights against commercial sexual exploitation of children
Henrik is a Stockholm-based partner specialized in dispute resolution. He has extensive experience acting as counsel in arbitration proceedings in Sweden and abroad, as well as before the Swedish courts. In addition, Henrik frequently advises his clients in relation to criminal and regulatory investigations, including anti-corruption and other areas of corporate compliance. His clients include public and private companies as well as states and private individuals. Henrik is currently responsible for coordinating Roschier’s Pro Bono work.